Build trust in your brand with the following services...

TonkinSpiel® Membership

  • Platinum5™ Membership… read more 5 x 2.5 hour meetings over 26 weeks.… close
  • Platinum10™ Membership… read more 10 x 2.5 hour meetings over 26 weeks.… close

Creating your brand

  • CUPA® Development… read more CUPA® [pronounced Q-puh ], is one of our registered trade marks. The word ‘CUPA’ stands for what we believe to be the single most important attribute that your business must have… A ‘Compelling, Unique, Perceived, Advantage or Attraction’. When your business has a strong CUPA® (like most market leaders have), you’re unlikely to experience any head-to-head competition (at least in the short to medium term). Usually there’s much less pressure on pricing, greater potential for market share and this all bodes well for significantly improved profits. We believe you must get this aspect of your business right before focussing on anything else. When you develop a strong CUPA®, the market place will see you as a specialist with unique expertise. You’ll be more sought after and more trusted by a specific group of prospects who want what you have to offer. Our Managing Director Brad Tonkin has helped hundreds of business owners and managers develop a CUPA® for their business. Ask us to help. … close
  • Business name creation… read more After developing your CUPA®, choosing a great business name is your next most important task. If you ask us to apply our 15 indispensable laws for naming a future leading business, you’ll share business name characteristics with 85 of the World’s 100 most valuable brands. A properly constructed business name won’t guarantee your business will become an industry leader, however we believe that in most situations, having a first-rate business name is definitely a pre-requisite for becoming a leading business. Ask us to help you create a unique business name that is memorable, professional and fits well with your industry. … close
  • Logo design… read more
  • Logo pattern design
  • Trust-centric transformation project

Applying your brand

  • Website (3 Page Standard Template)… read more These days, your clients and prospects expect you to have a professional web presence. If yours is non-existent or not up to scratch, ask us to help. Our standard website package (with weekly instalment option), is affordable for any business and can be finished in as little as 10 business days after receiving your content (wording, photos, etc).

    Inclusions: A three page website based on one of TonkinSpiel’s high quality website template designs, FREE website hosting setup on TonkinSpiel servers, 6 months FREE hosting valued at $18.18 per month + gst and FREE email account configuration with our recommended Internet Server Provider if required because your email has not yet been configured.

    Optional extras: Customization of standard template design (including any alterations to layout, dimensions, colours, functionality, etc.), a fully customized design from scratch, additional standard or advanced pages, flash, writing of marketing focused copy, photo gallery page/s, shopping cart system set up and hosting, web editor set up and hosting, e-marketing system set up and hosting, knowledge-base set up and hosting, website search function, subscriber collection function, search engine optimization (basic or advanced), blog website link set up and hosting, trustlog website link set up, hosting and maintenance and website domain name set up.

    Note: If you’re a TonkinSpiel Platinum Member, >you have the option of obtaining help with the writing of your marketing focused website copy during your one-on-one meetings… close
    • Extra Standard page/s … read more Standard pages are all pages that match the design and layout of the core site without alterations to layout, dimensions, colours, functionality, etc… close
    • Extra Advanced page/s
    • Initial Photo Gallery page … read more Photo gallery pages are designed to match the standard format of the website and include up to 12 thumbnail photos that are always visible on the page. All 12 photos are able to be viewed on the page in an enlarged format, one at a time, as required… close
    • Subsequent Photo Gallery page/s
    • Website Hosting Setup on TonkinSpiel Servers
    • Website and/or Software Hosting Setup on Another Co’s Server
    • Website Hosting (Standard) … read more This standard hosting plan will suit you if you’re planning a simple business or personal website without fancy or complex features.

      Inclusions: Standard hosting includes up to 100MB of disc space and 10MB of traffic per month.

      Optional extras: Extra disc space and bandwidth. Excess bandwidth charged at $0.06 per MB… close
    • Upgrade To Customised Website Design
    • Shopping Cart System Setup on TonkinSpiel Servers ONLY
    • Shopping Cart System Hosting
    • TonkinSpiel Web Editor Setup on TonkinSpiel Servers ONLY
    • TonkinSpiel Web Editor Hosting
    • TonkinSpiel e-Marketing System Setup on TonkinSpiel Servers ONLY
    • TonkinSpiel e-Marketing System Hosting … read more You’ll love TonkinSpiel’s web-based email marketing system that will enable you to send and track AudioSpiels™, e-marketing campaigns, newsletters, welcome emails, special promotions and autoresponders.

      You’ll be able to easily build your own email campaigns using the step-by-step campaign builder or choose from and customize over 35 professionally designed, industry-specific email templates.

      You’ll be able to personalize every email you send with your customers/prospects details including name, company details, interests and other personal information.

      You’ll be able to ‘split test’ different email campaigns to a small sample of your list and automatically send the winning email (based on opens or clicks) to the rest of your list.

      You’ll be able to automatically send birthday or date sensitive emails and add/remove contacts to/from multiple lists based on an email being opened or a link being clicked.

      You’ll be able to segment and filter your contacts so you can send targeted emails to your contacts based on their interests and previous history using custom filters, list segments and personalization options.

      You’ll be able to generate leads directly from your website using the step-by-step web to lead form generator to add lead sign up forms to your website in minutes.

      You’ll be able to process bounced emails across all your lists automatically and even define your own bounce rules.

      Most important of all, you’ll be able to improve and optimize your email campaigns by tracking open rates and click-through rates over time, as well as view detailed per-campaign reports and statistics… close
    • TonkinSpiel Knowledge-base Setup on TonkinSpiel Servers ONLY
    • TonkinSpiel Knowledge-base Hosting
    • Website Search Function
    • Subscriber Collection Function
    • Search Engine Optimisation – Basic … read more This basic optimization service is designed to ensure all pages on your website will have the minimum search engine optimization characteristics. If you want your prospects to be able to find you on Google and other Internet search engines, this basic level of website optimisation is a must!

      Inclusions: Strategically chosen unique page titles, page file names, meta descriptions, meta keywords and headlines for each page. This is done after conducting an ‘Optimization brief’ with you to determine the best approach for your particular product/service and industry.

      Optional extras: Advanced search engine optimization… close
    • Search Engine Optimisation per month – Advanced … read more When you’re building or enhancing your website, we’re well placed, to help you make your site more attractive to the major search engines. It can take several months for these efforts to bear fruit. By the same token, if you rely heavily on search engines to drive traffic and sales in your business, this codld be one of the highest return, marketing investments you’ll ever make. … close
    • TrustLog Website System Setup on TonkinSpiel Servers ONLY
    • TrustLog Web Hosting
    • TrustLog Maintenance
    • Blog Website System Setup on TonkinSpiel Servers
    • Blog Web Hosting @ www.youraddress.com
    • Website Domain Name Setup
    • Email Setup
  • Stationery Design—letterhead, follower, business card, with compliments and envelope… read more All of your stationery items will be designed by experienced and qualified graphic designers to reflect your business’ CUPA®, match your corporate image and incorporate 1 to 3 of your most impressive TonkinSpiels® (if available). You’ll clearly notice the difference between stationery designed by TonkinSpiel, compared with the printing company alternative. There’s no comparison. At TonkinSpiel we go to great lengths to keep our graphic designers abreast of the latest stationery design trends around the World so we can help you present your company in the most professional manner. Your stationery design will give the impression to your customers and prospects that you’re on the cutting edge with everything you do and will definitely help to build trust in your brand for years to come.
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  • Invoice design… read more Designed to reflect your CUPA®, match your corporate image and incorporate 1 to 3 of your most impressive TonkinSpiels® – Any Size. … close
  • Statement design… read more Designed to reflect your CUPA®, match your corporate image and incorporate 1 to 3 of your most impressive TonkinSpiels® – Any Size. … close
  • Form design - A4 1 sided… read more Designed to reflect your CUPA®, match your corporate image and incorporate 1 to 3 of your most impressive TonkinSpiels® – Any Size. … close
  • Form design - A4 2 sided… read more Designed to reflect your CUPA®, match your corporate image and incorporate 1 to 3 of your most impressive TonkinSpiels® – Any Size. … close
  • Form design - A3 1 sided… read more Designed to reflect your CUPA®, match your corporate image and incorporate 1 to 6 of your most impressive TonkinSpiels® – Any Size. … close
  • Form design - A3 2 sided… read more Designed to reflect your CUPA®, match your corporate image and incorporate 1 to 6 of your most impressive TonkinSpiels® – Any Size. … close
  • Flyer design - A4 1 sided… read more Designed to reflect your CUPA®, match your corporate image and incorporate 1 to 3 of your most impressive TonkinSpiels® – Any Size. … close
  • Flyer design - A4 2 sided… read more Designed to reflect your CUPA®, match your corporate image and incorporate 1 to 6 of your most impressive TonkinSpiels® – Any Size. … close
  • Flyer design - A3 1 sided… read more Designed to reflect your CUPA®, match your corporate image and incorporate 1 to 6 of your most impressive TonkinSpiels® – Any Size. … close
  • Flyer design - A3 2 sided… read more Designed to reflect your CUPA®, match your corporate image and incorporate 1 to 6 of your most impressive TonkinSpiels® – Any Size. … close
  • Folder design - A4 + pocket… read more Designed to reflect your CUPA®, match your corporate image and incorporate 1 to 6 of your most impressive TonkinSpiels® – Any Size. … close
  • Uniforms design… read more Designed to reflect your CUPA® and match your corporate image … close
  • Additional uniform design/s at the same time
  • Vehicle design… read more Designed to reflect your CUPA®, match your corporate image and where practical, and incorporate 1 of your most impressive TonkinSpiels® – $xxx … close
  • Additional vehicle design/s at the same time
  • Sign design… read more Designed to reflect your CUPA®, match your corporate image and where practical, and incorporate 1 to 3 of your most impressive TonkinSpiels® Up to 3 signs … close
  • Additional sign design/s at the same time
  • Writing/Re-writing Co. communications ‘from the YOU perspective’ … read more There may be situations when you require the expertise of a professional writer (for brochures, web sites, etc). For services not listed above, our writers are available on a project-by-project basis. … close
  • Copywriting of advertisements … read more There may be situations when you require the expertise of a professional copywriter (for advertisements, etc). Our copywriters are available on a project-by-project basis. … close
  • Brand identity style guide…… read more This is a document that specifies the correct and incorrect usage/dimensions of your company’s logo, colour scheme, etc. It provides visual examples of your logo in use under various circumstances that are relevant to your industry (stationery, press ads, recruitment advertising, packaging, whatever). This is an absolute must for the business owner who wants to ensure their brand will be represented consistently and professionally as they grow and delegate brand related tasks into the future. … close

Building trust in your brand

  • AudioSpiel Capture - Initial… read more This TonkinSpiel® service enables us to package good news about your business so we can spread the word and build more trust in your brand with your existing and potential customers. We initially contact your customers on your behalf (first by email and then by phone). We invite them to provide positive feedback on your businesses personnel, products and/or services and obtain permission from them to record a telephone interview. We then recall your customers at a time that suits them best. At the completion of each interview, we thank your customer for their participation. NOTE: At this stage the recorded interviews have not been edited or enhanced to a usable standard. These processes are carried out in the appropriate manner when we package each testimonial for its specific, intended use … close
  • AudioSpiels Capture - Subsequent
  • VideoSpiel Capture/s… read more This TonkinSpiel® service enables us to package good news about your business so we can spread the word and build more trust in your brand with your existing and potential customers. We initially contact your customers on your behalf (first by email and then by phone). We invite them to provide positive feedback on your businesses personnel, products and/or services and obtain permission from them to record a video interview. We then visit your customers at a time that suits them best. At the completion of each interview, we thank your customer for their participation. NOTE: At this stage the recorded interviews have not been edited or enhanced to a usable standard. These processes are carried out in the appropriate manner when we package each testimonial for its specific, intended use … close
  • WebSpiel - Initial… read more This service involves strategically placing trust-building AudioSpiel® and/or VideoSpiel messages on your web site (either one AudioSpiel/VideoSpiel on your home page or multiple Spiels that also populate a dedicated web page.

    WebSpiels are a great way to build trust in your brand and turn more of your website visitors in customers. After each of your website visitors has the opportunity to listen to your satisfied customers talk glowingly about your product or service, they’ll be less likely to keep shopping and comparing you against your competitors. Your conversion rate will definitely increase.

    *Sold in conjunction with AudioSpiel or VideoSpiel Capture … close
  • WebSpiels - Subsequent
  • EmailSpiel - Creation of template
  • EmailSpiels (if ordered in conjunction with WebSpiels)… read more In most businesses, developing a relationship with target customers is necessary before a sale is likely to take place. EmailSpiels™ are one of the most effective and economical ways to build trust in your brand while developing relationships with your target customers. Monthly, trust-building e-newsletters incorporating a fresh and impressive TonkinSpiel® in each 200 to 300 word issue. We handle everything for you. Each month one of our writers will help you decide on content and then write the single topic e-newsletter for you. Our design department will then do the layout, upload the finished product to our state-of-the-art emailing system and prepare it for you to send to your target list. Price includes all telephone meetings, all writing, compilations and uploads to the TonkinSpiel e-marketing system. *Sold in conjunction with Spiel Capture and the TonkinSpiel® e-Marketing System… close
  • Pay per click Google Adwords marketing setup
  • Pay per click keyword sourcing and selection
  • Pay per click keyword advertisement/s created & placed
  • Pay per click marketing management… read more Once your ‘pay per click’ campaigns have been established, they require a certain level of maintenance on a fortnightly basis to maximise the number of times your advertisement is viewed and the number of visitors who subsequently click-through to the to the trust-building spiels on your website. Under this arrangement, we can also increase your daily budget (if required), to ensure you don’t miss out on sales. … close
  • Lead Generation (using Australians)… read more Australian telephone operators - Explain how we use an Australian partner working with Filipino telemarketers. Price includes obtaining quote, monitoring progress, designing campaign, etc. Strategy may include phone and email components… close
  • Lead Generation (using Filipinos)… read more Filipino telephone contractors - Explain how we use an Australian partner working with Filipino telemarketers… close
  • TeleSpiel/s™… read more If your product or service has mass-market appeal, this option is definitely worth considering and may be your lowest cost option (on a per set of eyes basis). One trust-building TonkinSpiel® shown on Television and refreshed on a monthly basis will provide your product or service with wide and rapid exposure. *Sold in conjunction with VideoSpiel Capture … close
  • RadioSpiel/s™… read more If your product or service has mass market appeal, is well known in the community and lends itself to impdlse purchasing, this option is definitely worth considering. Single, trust-building TonkinSpiels® packaged as 30 second radio commercials are refreshed on a monthly basis. *Sold in conjunction with AudioSpiel or VideoSpiel Capture … close
  • FlyerSpiel/s™ Design… read more A4 double sided flyers can be used to generate leads in targeted mail campaigns or in indiscriminate, mass mail campaigns. FlyerSpiels™ incorporate trust-building TonkinSpiels® with details of your products or services and are refreshed on a monthly basis. *Sold in conjunction with AudioSpiel or VideoSpiel Capture and does not include printing or print management … close
  • PhoneSpiel/s™… read more If your ‘on hold’ callers are currently listening to silence or a radio station they probably don’t like, this option will definitely help you lift the professionalism of your business. Consider using single trust-building TonkinSpiels® packaged as telephone ‘on hold’ messages that are refreshed on a monthly basis. This is a great way to convince your callers (customers and prospects), that they made the right decision by calling your business. *Sold in conjunction with Spiel Capture … close
  • WaitSpiel/s™… read more If your visitors spend time waiting in your reception/waiting area, this option will definitely help you take the tension out of the air. Consider using mdltiple, trust-building TonkinSpiels® packaged as video waiting area messages that are alied to on a monthly basis. This is a great way to convince your visitors (customers and prospects), that they made the right decision by visiting your business. *Sold in conjunction with VideoSpiel Capture … close
  • BannerSpiel/s™… read more The advertising landscape is changing rapidly. More and more business owners/managers are testing the Internet frontier to see if they can attract a wider and/or different group of customers. BannerSpiels™ are Internet-based display advertisements that lead prospects back to your website. They incorporate one trust-building TonkinSpiel® and are refreshed on a monthly basis. *Sold in conjunction with Spiel Capture … close
  • NetSpiel/s™… read more This option is great for businesses selling education and expensive, ‘considered’ purchases. Conducted monthly, this is an hour long, in depth interview (fire side chat) of a satisfied customer and is broadcast live over the internet or telephone networks. If your product or service is suitable, this is an extremely effective way to build trust in your brand and consequently increase your conversion rate. *Sold in conjunction with Spiel Capture … close
  • PressSpiel/s™… read more If your product or service has mass-market appeal, this option is definitely worth considering. One trust-building TonkinSpiel® is packaged as an editorial style press article. Well written editorial style advertisements have 5 times the number of readers than traditional advertisements of the same size. Refreshed on a monthly basis, this option will provide your product or service with wide and rapid exposure. *Sold in conjunction with Spiel Capture … close
  • ProSpiel… read more If you have a need to submit quotations/proposals as an integral part of selling your product or service, this option is definitely worth considering. Ask us to build you a ‘proposal template’ (incorporating your most impressive TonkinSpiels®), that will enable you to quickly prepare clear, compelling, marketing focussed submissions designed to increase your sales. *Sold in conjunction with Spiel Capture … close
  • TeamSpiel/s™ (Audio)… read more To attract the best people, your recruitment strategy needs to be more attractive, more exciting, and more believable than your competitors’. Ask us to package one or more of your most impressive ‘Team Member’ AudioSpiels. Used effectively, these spiels will definitely give you an advantage in the recruitment market-place. *Sold in conjunction with AudioSpiel Capture … close
  • JobSpiel™… read more To attract the best people, your recruitment advertisements need to be more attractive, more exciting, and more believable than your competitors‘. Ask us to build you a web or press-based ‘recruitment advertisement template’ (incorporating one of your most impressive ‘Team Member’ TonkinSpiels®). This format will definitely give you an advantage in the recruitment market-place. *Sold in conjunction with Spiel Capture … close
  • FeatureSpiel/s™ (Audio)… read more If your product or service has mass-market appeal, this option is definitely worth considering. Several trust-building TonkinSpiels® are packaged as an editorial style press feature. Well written articles enjoy a readership 5 times greater than traditional advertising. Refreshed on a monthly basis, this option will provide your product or service with wide and rapid exposure. *Sold in conjunction with Spiel Capture … close
  • DataSpiel™… read more Nothing is more convincing than cold, hard, verifiable facts. Ask us to help you collect, collate and disseminate (via publicity and other appropriate media), market research statistics that shed a positive light on your products and/or services. This is definitely a powerfdl way to gain attention, build trust and set yourself apart from the competition. If your market research is newsworthy, you codld receive a significant amount of free advertising. *Sold in conjunction with Spiel Capture … close
  • GuaraSpiel™… read more Whenever business is conducted, the buyer usually takes on a significant level of risk. GuaraSpiels™ are all about reversing this risk (from your customers’ point of view), in an effort to increase your conversion rates. Ask us to build you a guarantee template incorporating one of your most impressive TonkinSpiels®. *Sold in conjunction with Spiel Capture … close
  • Placement… read more Humans are fundamentally ‘followers’. Many of us want what people we admire and respect already have. Ask us to help you place your product or service with someone or some business that is admired and respected by your target customers. Once your product or service is properly ‘embedded’, we can then help you use this ‘backdoor endorsement’ to capture a TonkinSpiel® of significant trust-building value. … close
  • Publicity

Miscellaneous Services

  • Administration… read more From time-to-time, in an effort to help you implement your marketing in a timely manner, we may offer to undertake marketing related, administration tasks on your behalf. Our goal is to provide you with flexibility if and when required. … close
  • Data management… read more When setting up for EmailSpiel™ or FlyerSpiels™ you may need help to collect and/or enhance your database. We’d love to help out if our labour capacity permits, at the time. … close
  • Media booking… read more For quality control purposes, our policy is to organise all media purchasing and placement on behalf of our clients’ with all media invoices and payment liability going direct to our clients. Note: To avoid conflict of interest issues, we choose to pass all volume purchasing discounts from suppliers, back to our clients. … close
  • Project management
  • Web Development - Standard… read more If you need help to add or takeaway content from your TonkinSpiels® created website, we’ll be glad to help.… close
  • Web Development - Advanced… read more If you need help to add or takeaway content from your website, we’ll be glad to help.… close

To ask questions about any of the above services, or to request a proposal, please visit our contact page.