3 things to consider before choosing your logo designer...

  1. Will your graphic designer be more interested in creating a logo that is a 'work of art' (incorporating unrelated external artistic elements that most of your customers will never remember)?

    ... Or will your graphic designer create a logo that is more likely to become a strong and recognized brand?

    Take a look at the 10 most valuable brands in the World below (as listed by Interbrand for 2008). Nine of these 10 companies have found a way to turn their product or service name into a logo. Only Toyota has chosen to add an additional external element next to their logo that is unrelated in any way to their product name.

    Coke Logo
    Nokia Logo
    Microsoft Logo
    Toyota Logo
    Google Logo
    Disney Logo
    IBM Logo
    Intel Logo
    McDonalds Logo
    GE Logo

    Like 9 of the World's 10 most valuable brands, TonkinSpiel® believes in turning product and service names into 'Isolated Logos' (we call them Isologos™) without adding unrelated and detached external elements. We believe Isologos™ make stronger brands. They use space more efficiently (on signage, stationery, etc), their message is simpler and cleaner and they're easier to remember.

  2. Does your graphic designer have a thorough, step-by-step, logo creation process that is documented and available for you to review before commencing?

    At TonkinSpiel® we're fanatical about systems because we believe it's the only way we'll be able to provide you with a high level of service and consistency.

    Your logo design will begin with a comprehensive, online 'briefing session'. Using our state-of-the-art web conferencing software, you'll be able to watch your Account Manager on your desktop (via live streaming video), as he or she gets to know your requirements and walks you through all of your options.

    Your Account Manager will show you hundreds of successful brand name logos from all over the World. This will help you decide which logo style you prefer.

    Once you've chosen your logo's style, you'll be taken through a series of steps that are designed to help us understand exactly what your logo requirements are. Throughout this entire process, you'll be able to watch as your Account Manager completes your online briefing form. This briefing form will be saved and emailed to you at the completion of your briefing session. It will clarify and document your entire understanding with TonkinSpiel® (including guaranteed deadlines for each stage) and is your guarantee of getting the logo design you expect.

  3. Does your graphic designer have a genuine price advantage?

    Logo design fees at most design companies are directly related to the estimated time it will take to come up with your desired logo solution. The more designs a graphic designer presents, the more it costs.

    When you choose TonkinSpiel® to design your logo, we believe you'll be choosing logo design experts with a genuine price advantage.

    TonkinSpiel® has found a way to give you exactly what you want without the extra cost. Our proprietary step-by-step design process (as outlined in point 2 above), is more efficient which means it will take us less time to create the logo design you desire.

    Although our pricing structure allows you to have as many design proposals as you wish, our meticulous predesign briefing process is structured to help us arrive at your perfect solution after just two proposals and save you hundreds or even thousands of dollars in the process.

Ask us to create a logo that's capable of becoming a strong and recognizable brand...

Click here to contact one of our Account Managers or call +61 8 9204 5500.